In a world where digitalization is redefining standards and competitiveness is based on innovation , one question arises:
How can companies evolve by valuing the strengths of the generations that make them up? Inclusive leadership and intergenerational collaboration are no longer options: they are the essential strategic levers for meeting the challenges of tomorrow.
At WILL SOCIETY, we firmly believe that every generation has a role to play and that lasting impact lies in passing on legacy. and know -how between generations .
Our mission is to create strong bridges between today's leaders and tomorrow's talents, while helping to build a sustainable leadership circle, based on mutual learning, inclusion and skills sharing.
WILL CLUB embodies this commitment by bringing together experienced executives, young talents and experts from around the world around a common ambition: to transform organizations and build a future where each generation transmits and amplifies its strengths . In this spirit, our members become lifelong ambassadors, bearers of the values of transmission and innovation.
Discover today a real dialogue between Giovanna Questioni , Director of Transformation and Growth at Auchan Retail and Ambassador of WILL SOCIETY and Soraya Chaouachi , student at CentraleSupélec and Ambassador of WILL SOCIETY .
Together, they explore the issues, challenges and opportunities of inclusive intergenerational leadership, illustrating how the transmission of know-how and intergenerational collaboration make it possible to build resilient and innovative organizations .
A strategic vision in the face of digitalization
Giovanna Questioni - Reinventing Leadership in a Changing World
In a world where digitalization is disrupting traditional models, leadership must constantly adapt. Rapid changes require rethinking traditional approaches to boost agility and competitiveness.
How do we stay competitive in this ever-changing environment? In my view, the answer lies in the richness of intergenerational perspectives.
“I thought I had it all figured out, but the bold vision and energy of Generation Z showed me a whole new way to innovate.”
Working with Generation Z talents, I discovered that their boldness and mastery of digital tools brought inestimable added value to my projects.
During an innovation project aimed at launching a mobile application in emerging countries, their creativity and commitment made it possible to transform budgetary constraints into opportunities.
When Experience meets Audacity
Giovanna Questioni - The balance between experience and innovation
I believe that strategic vision is built on experience, but its real brilliance lies in the audacity to explore new approaches to cultivate agility and innovation.
With a solid expertise in multichannel retail covering the fashion, food and furniture sectors. I enriched my vision by integrating the tech world.
This fusion of experience and innovation fuels my thinking on omnichannel, where excellence in customer experience is facilitated by technology and always centered on the brand.
A key element of my career also lies in interculturality. Italian by birth, I speak French and English fluently, and my experiences in Italy, Malta and now in France have allowed me to refine my skills in international collaboration and in managing cultural challenges.
“Strategic vision is built with experience, but it’s crucial to stay open to new approaches to stay agile. I know Generation Z brings a unique and bold perspective, right?”
Soraya Chaouachi - A Generation Z Vision for Innovation
We, Generation Z, are driven by a deep quest for meaning and a vital need to see the immediate impact of our actions. What we want is to feel that our work matters, that our ideas propel, that our efforts shape the future.
An example? During a mission for the French Army, we designed a prototype of a tiller for an armed vehicle.
Thanks to our mastery of digital tools, we have adopted an agile approach, segmented the work into intermediate deliverables and multiplied the return points to maximize customer satisfaction.
"We want to be heard, because we have a fresh perspective and a different understanding of digital. For us, being competitive means being innovative and authentic."
A collaboration that stimulates innovation
Giovanna Questioni - A lesson in leadership and listening
During a complex international project, I was struck by how Generation Z was able to provide innovative solutions to intercultural communication issues. I proposed a collaborative workshop in person, and their energy helped to unblock the situation more effectively than six months of videoconferences.
“Two days of workshops were enough to transform the team dynamic and propel the project in the right direction.”
Soraya Chaouachi - An essential lesson
This collaboration revealed to me the importance of trust and listening in a team . I learned to structure my ideas and see the concrete impact that our initiatives can have.
The keys to sustainable competitiveness for businesses
Giovanna Questioni - The Alchemy between Inclusion and Competitiveness
To build a competitive business, it is essential to create a culture where each generation finds its place. Organizational agility is born from this alchemy between strategic vision and young creativity.
“Building a competitive business also means building a culture of inclusion and collaboration.”
Soraya Chaouachi - Innovation Fueled by Experience and Action
An inclusive environment is the key to unlocking the full potential of future generations.
During an internship, I was able to develop an artificial intelligence detecting banking fraud, thanks to a climate of trust and exchange. These conditions are essential to stimulate innovation.
Reverse Mentoring
A bridge between generations
Giovanna Questioni - Reverse Mentoring, a Tool to Connect Generations
Soraya, what do you think of reverse mentoring as a tool to strengthen collaboration between our generations?
Soraya Chaouachi - Reverse Mentoring, an exchange to reveal your full potential
Reverse mentoring is an incredible lever. It allows everyone to share their skills, whether it is mastering new technologies or integrating a strategic vision.
Additionally, internal hackathons can foster this collaboration by highlighting the expertise of current and future generations in areas such as artificial intelligence.
“The more leaders are open to our ideas, the more we are willing to invest in making a difference.”
Giovanna QUESTIONS
Retail Transformation Director at Auchan and Ambassador, she brings her strategic expertise and her vision of global challenges.
Soraya CHAOUACHI
A student at CentraleSupélec and Ambassador, she embodies the innovation and audacity of Generation Z.
Clemence HALIMI
Founder of WILL SOCIETY, she connects talents and leaders to maximize intergenerational impact.